Department of Marketing

Degree Programs


Undergraduate Degrees

The Marketing Option Path

The Major

Marketing is an extremely broad field encompassing a range of business activities that have been estimated to account for approximately 45% of gross national product. It involves such matters as the search for new product opportunities, product development and management, distribution, advertising and promotion, sales, sales management, and post-sale activities. People employed in advertising (agencies, clients, broadcast and print media), research firms, wholesalers, retailers logistics and transportation firms of every kind are part of the marketing segment of our economy.

Every firm, whether it is a manufacturer, retailer, wholesaler or service provider, needs marketing people to discover, measure, and analyze markets; develop and manage products and services; manage storage and distribution, and create and manage advertising, promotion, and sales; establish coherent pricing policies; and maintain positive customer relations.

  • The Marketing Major gives our students the opportunity to gain quantitative and qualitative skills in the field. Moreover, there is sufficient flexibility in our program to allow our students to seek additional courses to fit their needs and interests in areas outside of marketing.
  • The Supply Chain Management Option in the B.S.B.A., also known as value chain management or the logistics network management, trains students in the management of sophisticated networks of suppliers, manufacturers, warehouses, distribution centers, wholesalers and retailers. It also includes knowledge and understanding of a variety of specialized facilitating systems such as transportation and information systems.  The supply chain management option develops an understanding of the design, control, and operation of supply chains. This option combines Marketing and Systems Operations Management curriculum and is housed in the Systems Operation Management area.

The Minor

The minor in marketing is designed for nonbusiness majors who have interests in such marketing areas as fashion merchandising, retailing, buying, advertising, sports marketing, negotiations, small business/entrepreneurship, research, consumer psychology, healthcare marketing, international marketing, entertainment marketing, sales, etc.


Consumer BehaviorMarketing ManagementInternational MarketingProduct DistributionAdvertising & PromotionSales Management